Decaying spending in some key categories

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The upfront market for network TV time may be losing its appeal as a must-buy for some companies.According to network TV spending figures compiled by Competitive Media Report

, marketers of products from bath soaps to cooking oils to fruit juices are steadily decreasing spending year to year. For some product categories that did see a spending increase in 1999, spending is still lower than or about even with that spent in 1995.

Here's a look at select spending and percentage change during the last 5 years.

Personal Hygiene (includes toothpaste, bath soaps, feminine hygiene)

Hair products (shampoos, conditioners, styling products)

Medicines and remedies (pain remedies, cold & sinus, digestive aids)

Cooking ingredients, mixes, seasonings (cooking oils, condiments, gelatins)

Prepared foods (soups, cereals, pasta products, peanut butter, jellies)

Beverages (coffee, tea, cocoa, fruit juices)

Household soaps, cleansers, polishes (dishwashing soaps, laundry detergents)

Apparel & accessories

Toiletries, shaving creams

Dollars are in millions.

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