Del Taco new line targets Taco Bell

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Del Taco, Irvine, Calif., a regional rival to Mexican fast-food giant Taco Bell, has rolled out Big Fat Tacos, a new line in its 300 restaurants, to compete with Taco Bell's new Gorditas product. The introduction is supported with new TV spots from Italia/Gal, Los Angeles, that broke last week. Spending was not disclosed.

Copyright June 1998, Crain Communications Inc.

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