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[round rock, texas] Dell Computer Corp. launches its estimated $70 million incremental global brand campaign next week. The first Dell effort from J. Walter Thompson USA, Chicago and New York, uses the tag "It's best to be direct." Print is expected to break in The Wall Street Journal. TV, with a different approach and strong direct message, will run on spot and possibly national cable.

Qualcomm names Fallon to $20 mil wireless account

[san diego] Qualcomm has tapped Fallon McElligott, Minneapolis, to handle its estimated $20 million wireless phone business. Fallon beat out Wieden & Kennedy, Portland, Ore., for the account. DGWB, Irvine, Calif., was the incumbent.

Bristol-Myers Squibb launching Revitalique

[new york] Bristol-Myers Squibb Co. is introducing Revitalique, a new age-defying hair color brand from its Clairol unit. The new product, described as skincare for hair, will get a $50 million marketing push starting in September. The campaign will include TV, print, out-of-home and interactive advertising, as well as promotional support featuring trial offers, couponing and gift certificates. Intuition Group, New York, is handling the launch.

Hallmark Cards readies new focus for ad strategy

[kansas city, mo.] Hallmark Cards is planning a major shift in ad strategy focusing on the "value of the content" of the cards rather than the crown symbol on the back. The marketer denied a big change was in the offing, saying only that a new tag -- "You know what to look for" -- will be added this week. Leo Burnett USA, Chicago, is the agency.

Earle Palmer denies IPO, shops for acquisitions

[bethesda, md.] Earle Palmer Brown is searching for acquisitions, but does not plan to go public yet, according to CEO Jeb Brown. He denied rumors the company -- which has acquired several small agencies over the last year -- is preparing an initial public offering. The company would need to reach $100 million in annual revenue before it is large enough to be an IPO candidate, he said; currently, EPB's annual revenue is between $50 million and $60 million, according to the agency CEO. EPB is making acquisitions in markets where it has a presence to grow its operations, Mr. Brown said.

Disney, Excite link shows users co-branded content

[redwood city, calif.] Excite ( has closed a content and distribution deal with Walt Disney Co.'s Buena Vista Internet Group. As part of the deal, Excite users will see special content co-branded with various Disney sites, such as ABC and ESPN. Financial details were not disclosed. Advertising Age has reported Disney was in discussions to take an equity stake in Excite (AA, June 1).

Malt-O-Meal mulls pulling ads after salmonella scare

[minneapolis] Malt-O-Meal said it "had not made any decisions" about whether to pull its advertising following a 50-state recall of its Toasty-Oats and Toasted Oats lines, which are suspected of being contaminated with salmonella bacteria. Clarity Coverdale Fury, Minneapolis, is the agency.

Partners & Shevack bought by Wolf Group

[toronto] Wolf Group has acquired New York-based Partners & Shevack from Mickelberry Communications, New York. Details of the purchase, which was a combination of cash and stock, were not disclosed. Privately held Wolf Group is an integrated marketing communications agency with offices in Toronto; Cleveland; New York; and Buffalo and Rochester, N.Y.

Winkler wins assignment for Sony's HiFD drive introduction

[san jose, calif.] Sony Electronics picked Winkler Advertising, San Francisco, to handle HiFD, a disk drive Sony will introduce in November. Sony is cutting spending to half the $20 million it initially planned (AA, May 18). Finalists included Harrington Group, Morristown, N.J; Suissa Miller, Los Angeles; and Martin Agency, Richmond, Va., with Interfocus, London.

Wyndham Resorts taps Harris Drury for $10 mil creative, media account

[dallas] Wyndham Resorts named Harris Drury Cohen, Fort Lauderdale, Fla., to its new $10 million account for advertising and media. One finalist, Richards Group, Dallas, has Wyndham Hotels and will keep that account. Stan Harris, creative partner at Harris Drury, said the first campaign is expected by yearend.

Jergens keeps Bozell Worldwide on $10 mil Curel account

[cincinnati] Andrew Jergens Co. has retained Bozell Worldwide, New York, as creative agency of record for its Curel skincare brand. Andrew Jergens acquired Curel from Bausch & Lomb in May. Bozell also handled the estimated $10 million account when it was at Bausch & Lomb.

Merrill Lynch asks for full efforts from finalists in $70 mil review

[new york] Merrill Lynch & Co. has asked the finalists in its $70 million review, J. Walter Thompson USA and D'Arcy Masius Benton & Bowles, to fully flesh out campaigns they pitched during final presentations in late May. Merrill plans to decide by the end of June.


Ziff-Davis is completing the purchase of Walt Disney Co.'s 50% stake in FamilyPC, giving Ziff-Davis full ownership of the consumer computer magazine. Disney couldn't be reached at press time; Ziff-Davis wouldn't comment. . . . Nickelodeon, New York, is shopping a promotional and licensing concept to marketers for 1999 called "Nickellennium," a millennium-inspired platform encompassing its properties and shows. . . . Fox Kids Network has hired Pittard Sullivan, Culver City, Calif., as its worldwide ad agency. Spending wasn't disclosed.

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