Dell's Casey Jones Leaves VP-Global Marketing Post

Will Remain an Adviser to PC Giant, Continue Involvement With Enfatico

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NEW YORK ( -- Casey Jones has stepped down as VP-global marketing for Dell after a two-year stint.

According to a spokeswoman for Dell, Mr. Jones officially vacated his position last week, but he will remain an adviser to the PC giant's marketing leadership. In this capacity, Mr. Jones will focus on what the company calls "creative idea implementation" (translation: coming up with bright marketing ideas for Dell). Additionally, "he'll continue to be involved with the Enfatico relationship," said the spokeswoman.

The latter doesn't come as much of a surprise, given Mr. Jones' involvement in the agency.

Mr. Jones, a onetime exec VP-global strategy director at Interpublic Group of Cos.' McCann Erickson Worldgroup, was instrumental in the creation of a stand-alone ad agency to house Dell's global three-year, $4.5 billion account. The holding-company review ended with the business going to WPP Group, which built out the new entity, Enfatico.

Enfatico's sluggish start
Enfatico has had a bit of a sluggish start, as it has tried to hire 1,000 employees across global hubs from Singapore to Sao Paulo. It only broke its first major brand work for Dell a few weeks ago.

"He made a lasting positive impact on Dell as we've reinvented our brand," the spokeswoman said of Mr. Jones. "Having him remain as an adviser to the marketing leadership team is a win for everybody involved."

The spokeswoman would not elaborate on the reasons surrounding Mr. Jones' departure. Mr. Jones did not immediately return calls or e-mails seeking comment.

It isn't clear whether Dell, based in Round Rock, Texas, will undertake a search to replace Mr. Jones. Mark Jarvis, formerly of Oracle fame, remains Dell's chief marketing officer.
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