Dell to tap Ammirati for product ad work

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Dell Computer Corp., Round Rock, Texas, later today will announce it has hired Ammirati Puris Lintas, New York, as its new agency, said people familiar with the review. Ammirati, the agency review favorite to win, had faced off this week against agencies including Temerlin McClain, Irving, Texas, and Bronnercom, Boston, in a review for most of the $70 million to $90 million in Dell product business resigned last month by Goldberg Moser O'Neill, San Francisco.

Copyright May 1999, Crain Communications Inc.

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