Dell taps LinkShare for affiliate marketing

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Dell Computer Corp. has selected LinkShare Corp., New York, to develop its first affiliate marketing program. The program, which will establish links to Dell from LinkShare's network of general and special interest-content hubs, is expected to generate additional purchases. Dell's affiliate program includes more than 70 charter members. LinkShare will track and monitor all Dell sales through its affiliates.

Copyright March 1999, Crain Communications Inc.

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