Unilever's Chesebrough-Pond's will spend close to $25 million in advertising to restage its Vaseline Intensive Care, up from little more than $8 million in 1994. Existing products will be reformulated and repackaged. The restaging will include the launch of the brand's first cleansing product: Vaseline Intensive Care Moisturizing Body Wash.
loses its second co-president
Reebok International late this week announced the resignation of Roberto Muller, chief marketing officer and co-president for the Reebok brand, for personal reasons. His duties will be assumed by Paul Fireman, the company's chairman-CEO, and other upper management executives. Mr. Muller, 51, is the second half of the Reebok presidency to resign in two months; Co-President John Duerden resigned in April, also citing personal reasons. Reebok wouldn't comment beyond a press release.
Matsushita Electric Industrial Co. and MCA announced late Friday that they will establish a joint research center in the U.S. for the production of multimedia entertainment. Matsushita recently sold its 80% stake in MCA to the Seagram Co. and the deal is expected to close this week.