The Atlanta-based airline, which has a
The RFI did not, however, raise the prospect of agency changes. The airline's roster of agencies includes independent BrightHouse, Atlanta, responsible for global marketing communications; Publicis Groupe's Starcom MediaVest Group; and Interpublic Group of Cos.' ModemMedia. Delta's low-cost carrier, Song, works with Kirshenbaum Bond & Partners for creative and Media Kitchen for media, both part of MDC Partners.
The evaluation is believed to include all parts of Delta's business. The airline spent $21.6 million last year.
The airline has had a number of creative partners in the last few years. In June the account moved out of Leo Burnett USA, Chicago, to an in-house team with BrightHouse later picking up projects. Delta was with Omnicom Group's BBDO Worldwide for 40 years until 1997, when it moved the account to Publicis's Saatchi & Saatchi.
The airline has said it is planning to refurbish cabin interiors and spend more than $300 million to upgrade terminals at New York's Kennedy International Airport.