Denny's splits with agency Lowe Lintas

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Denny's and Lowe Lintas & Partners, New York, are parting ways after five years. The move comes after the Advantica Restaurant Group unit named Roy Getz its new marketing director. Denny's was previously handled by Lowe & Partners/SMS, which recently merged with sister Interpublic Group of Cos. agency Ammirati Puris Lintas, agency of record for Burger King Corp. Denny's spending for the first 10 months of 1999 was $54.2 million, according to Competitive Media Reporting. However, one executive close to Lowe Lintas said Denny's creative account at Lowe totalled less than $10 million. While Lowe will continue to work on ongoing projects for Denny's over the next few months, Denny's is expected to contact other agencies. Executives from Denny's could not be reached for comment.

Copyright January 2000, Crain Communications Inc.

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