Desgrippes Gob announces name change

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New York design consultancy Desgrippes Gob has changed its name to d/g and launched a Web site at The company's previous name came from its founding members, d/g said. The new name is designed to be easier to remember and more modern to reflect its increasing Internet business. The company's clients include Coca-Cola Co., IBM Corp. and Reebok.

Copyright April 2000, Crain Communications Inc.

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