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In 1940, Architectural Forum noted that French-born Raymond Loewy "is the only American designer who can cross the United States in a car, train or plane of his own design." Besides all the work that Loewy called "10 percent inspiration and 90 percent transport," Philippe Tretiack's handsome little volume in Vendome's Universe of style series -- Raymond Loewy and Streamlined Design -- features some of Loewy's esteemed package designs and redesigns, including work for Shell Oil, Lucky Strike cigarettes and Coca-Cola. Book: Raymond Loewy and Streamlined Design Author: Philippe Tretiack Publisher: Universe Publishing & The Vendome Press Price: USA $18.95Pass the beer noodles

Three new print ads from Houston Helm Fattal & Collins for Japan's Kirin beer must have been created under a rising sun. Kirin has recently beefed up its distribution, hence the theme, "Coming to a bar near you." The third ad features martial arts throwing stars in a dart board.

Client: Kirin Agency: Houston Helm Fattal & Collins, Los Angeles CD: Dan Mountain AD: Dave Gassman CW: Jeff Jenks Photographer: R.J. MunaSticking it to the boss

If the idea of selling adhesive paper or simply attending another client meeting makes you want to snooze, don't worry, Bill Brokaw Advertising has the advertising that provides the cure. In a great new trade campaign for StarLiner pressure-sensitive sheet products (aka sticky paper) we see how the paper can make our lives better. For example: your clock face can always reads 5 o'clock, or you can add triplets to your family desk photo to help get that much-needed raise. There are also large-sized stickies, one of which features an executive-view window -- the perfect way to brighten up that airlesscube. Hey,how about a life-size sticky just to prop in ourdesk chair while we spend the day shopping?

Client: Starliner MACTac Agency: Bill Brokaw Advertising, Cleveland CDS: Greg Thomas & Jody Dana AD: Steve McKeown CW: Erin Friedman Photographer: Design

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