Deutsch wins more Ikea work, sets media buying

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Deutsch, New York, has won the consolidated $40 million-plus North American creative account for Ikea Home Furnishings, eliminating agencies Roche Macaulay & Partners Advertising, and Ammirati Puris Lintas, both Toronto. Media planning for all of North America will be handled by Deutsch, with Canadian media buying remaining with Media Buying Services, Toronto. Separately, Roche Macaulay will become lead agency for Ikea Germany as a result of a successful project launched there earlier this year.

Copyright April 1997, Crain Communications Inc.

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