Published on .

(July 10, 2001) DUESSELDORF -- Deutsche Bank, based in Frankfurt, has awarded the $18 million advertising business for its "Bank 24" brand to BBDO Worldwide's network in Germany, as it strives to create a global presence for its 24-hour service.

The insufficient international presence of incumbent Springer & Jacoby was a major reason for the four-month review in which Interpublic Group of cos.' McCann-Erickson Worldwide, Frankfurt, was also involved. McCann already handles Deutsche Bank's corporate account and its online investment center Maxblue in several European markets.

The appointment of the Omnicom Group network was not without difficulties as the Duesseldorf-based agency has recently picked up potential conflicting clients, such as the $36 million business for Bonn-based Postbank and the international account for Munich-based Allianz insurance company, which is in the process of merging with Dresdner Bank.

To circumvent any problems, BBDO has assigned the Bank 24 account to its Berlin-based subsidiary called ECC, for European Communications Consultants, part of BBDO's PR agency, which is only minority-owned by Omnicom.

To head the business, BBDO Director Sven John is moving to Berlin, far away from banking rivals in Duesseldorf. -- Dagmar Mussey

Copyright July 2001, Crain Communications Inc.

Most Popular
In this article: