Developer offers cookie alternative

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Capitalizing on the huge interest in protecting privacy on the Net, i33 Technology Corp. is releasing software that will support the Open Profiling Standard offered by Netscape Communications Corp. and others. i33's software, dubbed "Cupcakes," allows a user to define or limit what information a Web site sees. The technology has been in development for eight months.

J. Crew, Fox News Network, USA.NET and the American Heart Association are the first to test the software, which is expected to be commercially available by midsummer. Agencies beta-testing the software include DDB Needham, Ammirati Puris Lintas and McCann Interactive, all New York.

i33 Technology's sister company, i33 Communications, is developer of Ad Age's Web site.

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