The review included products such Tone and Dial Complete. The remaining contenders were not disclosed at press time.
This marks the end of Dial's long-term relationship with Omnicom Group-owned DDB, according to a DDB spokeswoman.
The review was initiated by Dial Chairman-CEO Herb Baum, who joined the company last year. -- Laura Petrecca
Copyright May 2001, Crain Communications Inc.