Diapers, yogurt ripe for Web marketing

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ACNielsen, Schaumburg, Ill., and ASI Market Research, Stamford, Conn., launched NET*VIEWS'96, a product that helps marketers measure the Web's efficacy as a marketing vehicle for package goods. A 20,000-household survey from ACNielsen suggests products ripe for Web marketing include electronics; records and tapes; diapers; yogurt; shaving products; wine; charcoal and logs; breakfast foods; photo supplies; and ethnic beauty aids.

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