Dickies signs ballplayer Gonzalez

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William-son-Dickie Manufacturing Co., Fort Worth, Texas, signed Texas Rangers outfielder Juan Gonzalez as Hispanic ad spokesman for Dickies apparel. He will appear in a campaign breaking April 12 from Flowers & Fedele, Dallas. The campaign will feature Mr. Gonzales in print, radio, outdoor and point of purchase in nine markets in Texas and California.

Copyright April 1999, Crain Communications Inc.

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