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Donald Gould, 54, exec VP-creative director on General Motors Corp.'s Chevrolet Motor Division account at Campbell-Ewald, Warren, Mich.; May 23, from a pulmonary aneurysm. The driving force behind the "Like a rock" ads for Chevrolet Trucks, Mr. Gould was a 29-year veteran of the agency.

Copyright May 1998, Crain Communications Inc.

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