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Coca-Cola Co. is launching a new Web site for Diet Coke, its No. 2 offering. will serve as the brand's online hub. The site will go live this week and will feature What's Your 20?, a 13-episode broadband soap-opera-type series that follows a Diet Coke fan as she tries to make it in the movie business.

"By using the Internet, we are not merely giving people a taste of Hollywood but offering them a chance to interact with it through exclusive content, sweepstakes and much more," said Dexter King, Diet Coke associate brand manager.

"What's Your 20?" means "Where are you?" in movie parlance.

In addition to What's Your 20?, has developed online associations with lifestyle- and entertainment-related Web sites to offer promotional opportunities and exclusive insights into the Hollywood lifestyle.

Copyright March 2001, Crain Communications Inc.

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