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Larry Zusman was named senior VP at G&M Direct, a new unit of Gianettino & Meredith, Short Hills, N.J., and charged with developing color digital marketing programs for clients seeking customized one-to-one communications. "Digital technology allows you to vary the message from individual to individual in an automated environment based on producing a response," Mr. Zusman says. His top priority in heading the new unit is "the development and creation of marketing programs using this technology. We'll develop true one-to-one marketing programs."

Age: 42.

Education: Clark University, BS in biology, science technology and society, 1978. Boston University; master's in education, 1980.

Work highlights: 1995-Aug. '98, partner-director of strategic planning and research, Roberts Communications, Rochester, N.Y., and co-director of Roberts Interactive Group. Also at Roberts: '93-95, Xerox Corp. account director.

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