Digital breaks global campaign

Published on .

LONDON -- Digital Equipment Corporation is launching a multi-million dollar print ad campaign in the U.K. and worldwide to communicate the idea that it can help corporations migrate from the computer operating system Windows 3.1 to Windows NT.

The campaign is targeted to managers in information technology and management information systems departments at medium and large companies.

The campaign, developed by Young & Rubicam, breaks in computer magazines and business publications. The campaign features a "monkey puzzles" theme using a chimpanzee to both symbolize and empathize with the managers' challenges as they go through this migrations.

Copyright September 1996, Crain Communications Inc.

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