DirecTV has added five agencies to the list of contenders for its estimated $150 million account. BBDO Worldwide; D'Arcy Masius Benton & Bowles; and DDB Worldwide, all Los Angeles; as well as GMO/Hill, Holliday and Goodby, Silverstein & Partners, both San Francisco; they join Deutsch and incumbent Campbell-Ewald, both Los Angeles. Deutsch is handling advertising for DirecTV's "NFL Sunday Ticket" on a project basis. Select Resources International, West Hollywood, is the consultant.
Copyright May 2000, Crain Communications Inc.
