DirecTV breaks Deustch ad

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DirecTV, El Segundo, Calif., on Oct. 24 breaks the first TV spot in a new fourth-quarter ad and marketing blitz estimated at more than $150 million. The commercial, part of the "Feel the joy'' campaign, marks the first work from Deutsch, Marina del Rey, Calif. for DirecTV as its new agency of record. DirecTV, the nation's biggest digital satellite TV programming provider, chose Deutsch in August after a lengthy review; the agency created the company's "NFL Sunday Ticket'' advertising on a project basis this summer.

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Copyright October 2000, Crain Communications Inc.

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