DirecTV offers deal to AT&T customers

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In a further competitive blow to cable TV, satellite TV programmer DirecTV is now offering its hardware free to certain customers. AT&T True Rewards customers, if they purchase one year of programming in advance ($354.95) and earn 50 True Rewards points a month for 18 months, qualify for a $200 rebate, making the $199 RCA DSS system virtually free. AT&T is an equity investor in DirecTV.

Copyright November 1996, Crain Communications Inc.

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