Discover taps Starcom

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Discover Financial Services, Riverwoods, Ill., hired Starcom USA, Chicago, as its online media buying agency. I-Traffic, New York, previously had the account. The review was handled in-house. Discover spent $1.5 million in online advertising from October 1999 through February 2000, according to Media Metrix, New York. Discover also is expected to choose a new a public relations agency next week to replace Fleishman-Hillard, Chicago.

Copyright March 2000, Crain Communications Inc.

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