Discovery channel chooses agency in Brazil

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SAO PAULO--Ativa Comunicacao, Sao Paulo, is named to handle the advertising account for Discovery Channel in Brazil through a partnership with Miami-based Turkel Schwartz & Partners. The Miami agency handles the channel's budget for Latin America. The first campaign has already been seen in local newspapers. It promotes a special program on Cleopatra.

Copyright March 1999, Crain Communications Inc.

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