Discovery networks links with Hungarian broadcaster

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BUDAPEST--Discovery Networks Europe, the nature and education channel, is broadening its activities in Hungary in a deal with the Hungarian Cable Television Association and Hungary's National Association of Cable Television Operators.

Through the agreement, a localized version of Animal Planet will be carried, along with additional take-up of a localized version of Discovery Channel, by the association's members. Discovery Channel launched in Hungary in 1996.

Viewers can watch some of Discovery Channel and Animal Planet's programs subtitled in Hungarian, with plans to increase localization as the market grows. Discovery Channel currently subtitles half of its schedule in Hungarian and in early 1999 will be available to more than 370,000 subscribers. Hungarian subtitling for Animal Planet will be introduced in early 1999, with plans for a 50% increase in localization by mid 1999. Animal Planet, an all-animal channel produced as a joint venture with the BBC, will be available to more than 300,000 subscribers. Since its launch in April 1989, Discovery Channel Europe's subscriber base has risen to more than 17 million subscribers in 23 countries.

Copyright February 1999, Crain Communications Inc.

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