Disney Online will add new services

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Disney Online plans some new features for the next year, said President Jake Winebaum at adtech West. The company plans to add a common navigational tool across its properties, including ESPN Sportszone, ABC News and Disney Online. Disney also plans to add common services, such as one registration for all sites, and changing back- office technology to be the same across the sites for easier ad serving.

Copyright January 1998, Crain Communications Inc.

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