Disney's Daily Blast debuts on MSN

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Disney Online has enlisted the marketing and distribution support of Microsoft Network to launch Disney's Daily Blast. The ad-supported Internet subscription service for kids is slated for a late April launch.

MSN will make Disney's Daily Blast a branded channel on its service. The pact makes MSN the exclusive carrier of the service among online networks for 10 months, after which Disney will most likely pursue multiple online partners.MSN will support by revising all marketing communications--including TV, print and direct mail advertising--in late may to reflect carriage of Disney's Daily Blast. Microsoft's agencies are Anderson & Lembke, San Francisco; Grey Direct, Seattle; and Wieden & Kennedy, Portland, Ore.

``We want to launch Disney's Daily Blast in a profound way,'' said Jeff Sanderson, MSN's general manager of marketing and business development. ``This is the kind of quality programming that's going to get people online,'' he said.

For more on this story the full article in Interactive.

Copyright March 1997, Crain Communications Inc.

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