Disney, Wenner form Us Weekly LLC

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In the ground floor of a building just off Times Square, the Walt Disney Company and Wenner Media on Tuesday announced the formation of Us Weekly LLC, a partnership in which the two companies will split ownership of the Wenner title that had a rocky transformation from monthly to weekly frequency.

On the Disney side, ABC Entertainment will broadcast an annual Us Weekly-branded entertainment awards show and Us-branded content and correspondents will appear on ABC properties ranging from its local news presentations to "Good Morning America" to its radio networks to its new cable station SoapNet. Wenner Media executives will continue to run the magazine.

The move surprised magazine industry observers, who'd thought a broader alliance between the two companies was pending--although the Word documents attached to e-mails that went out late Monday announcing the press conference were tellingly slugged USMedia1 and USMediaAlert1.

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Copyright February 2001, Crain Communications Inc.

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