DMA to expel 8 members over its 'Privacy Promise'

Published on .

The Direct Marketing Association board voted to expel eight association members for refusing to comply with the group's "Privacy Promise to American Consumers." They are the first to be ejected under the privacy policy, which was approved two years ago and took effect July 1. The board, meeting yesterday at the DMA's annual conference in Toronto, wouldn't identify the eight members. The DMA plans to name them in mid-November. The privacy policy requires companies to give consumers a chance to opt out of direct marketing campaigns, honor name-removal requests, maintain an in-house suppression system, notify consumers about contact data transfer processes and use the association's name-removal systems. More than 99% of DMA members that market directly to consumers have complied with the policy, said Stephen Altobelli, director of public affairs.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: