DMB&B holding company to be renamed MacManus

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Directors of D'Arcy Masius Benton & Bowles, New York, will meet this week to approve MacManus as the new name for its holding company. MacManus was the only founder's name dropped after the '85 merger of D'Arcy MacManus Masius and Benton & Bowles. As it prepares to buy N.W. Ayer & Partners, DMB&B wants to clear up confusion between the holding company and the DMB&B agency.

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