Consumers are offered a chance to create their own Magic 25 list; whoever's list does the best each quarter wins $5,000. The winner of all four quarters wins a Dodge Durango or Dodge Intrepid.
The sponsorship is tied to 10 pages of ads in Individual Investor--the first ads running in the January issue--and advertising on the magazine's site. BBDO Worldwide, Detroit, created the ads, which were placed by BBDO's PentaCom, Detroit.
Copyright November 1999, Crain Communications Inc.