Dole gets new ad team

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Bob Dole's advertising team got a major shakeup Thursday, little more than two months before the November election. The two top campaign admen, media strategist Don Sipple and media adviser Mike Murphy, quit rather than agree to put their semi-independent media operation under more direct supervision by campaign executives, including campaign manager Scott Reed. Mr. Sipple and Mr. Murphy had hired Fallon McElligott Berlin's Andy Berlin as the third media executive on the team they called New Century Media Group.

Mr. Berlin's first Dole ad, a five-minute trim of the biography shown during the Republican National Convention, runs tonight on CBS. Thursday Mr. Berlin's fate in the shakeup was unclear. He told Advertising Age he wasn't sure of his status or whether his agency would continue working for Mr. Dole. The campaign has run just two ads since Mr. Dole became the GOP presidential candidate, though New Century also did some ads for the Republican National Committee.

The campaign named a new media team that will include Alex Castellanos, a principal in National Media Corp.; Chris Mottola, a Philadelphia producer; and Greg Stevens, an Alexandria, Va., advertising executive who has done work for the Republican National Committee. Mr. Castellanos has been involved in past presidential campaigns and handled Phil Gramm's unsuccessful bid for the GOP nomination.

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