Dollar Shave Club said in a statement that Mr. Weber connected
with the company after Dollar Shave Club Founder-CEO Michael Dubin
spoke at the Advertising Age CMO Strategy Conference in Chicago in
July and announced from the dais that he was seeking a
"Not only does Adam have ideal experience across relevant CPG
categories, but he has a deep understanding of how to grow
e-commerce businesses," Mr. Dubin said in a statement. "We're
tremendously excited to have him on board."
As senior brand manager at P&G, Mr. Weber worked on The Art
of Shaving from the outset of P&G's acquisition of the brand in
2009. Before that he was brand manager on Gillette male personal
care, where he oversaw marketing of deodorants and the launch of
Gillette body wash.
Prior to that , he was assistant brand manager on P&G's
now-discontinued Axe-fighter Tag, where he led a brand re-design
and launch of Tag Records, a branded-entertainment program in
partnership with Island Def Jam.
The appointment comes as Dollar Shave Club has just gotten a
new $9.8 million round of venture-capital
investment led by Venrock Capital.
Dollar Shave Club launched late last year and grabbed attention
earlier this year with a viral video touting its subscription service for
value-priced blades priced at $1 to $9 monthly.
By contrast, The Art of Shaving sells shaving kits priced north of
$100 and shave-prep products priced at around $25.