Domino's wants hipper campaigns from new shop

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Domino's Pizza's new agency, to be selected the week of Nov. 29, will be charged with making its ads more hip and differentiating the brand as a leader in taste, according to an executive close to the chain. Finalists for the $120 million account are Deutsch, New York, and the Detroit and Chicago offices of J. Walter Thompson USA.

Copyright November 1999, Crain Communications Inc.

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