Domino's readies Pesto Crust pizza

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Domino's Pizza on May 25 launches new Pesto Crust pizza with a $15 million national TV campaign from former agency Grey Advertising, New York. Pesto Crust, a seasonal summer product, follows the Roma Herb and Garlic Crunch pies Domino's credits for helping boost same-store sales 10% last year and 8% in the first quarter. Fresh creative from new agency Campbell Mithun Esty, Minneapolis, is set for fall, the chain said.

Copyright April 1997, Crain Communications Inc.

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