Additionally, Mr. Erhardt announced that David Klein, associate publisher and editor, has been named associate publisher and group editor, expanding his responsibilities significantly.
Mr. Donaton, who has overseen day-to-day news coverage for Advertising Age since late 1995, now will be responsible for all editorial operations at the newspaper. He will continue to report to Mr. Klein.
"Scott has done a tremendous job of leading Ad Age editors and reporters over the past few years," said Mr. Klein. "He truly has Ad Age in his blood-his first job out of college was with us and he has excelled at every challenge we've asked him to handle."
Mr. Erhardt noted: "Scott's promotion to editor is especially well-timed in terms of the ongoing growth of the Ad Age brands of information. It will also allow David Klein to focus on expanding our family of information products in print, new media, the Web and other information platforms."
A graduate of St. John's University, Mr. Donaton, 31, initially joined Advertising Age in 1987. After taking on a variety of reporting and editorial jobs, he became editor of the paper's groundbreaking Interactive Media & Marketing organization. He oversaw the 1995 launch of AdAge.com.
After a brief stint as editor of News Corp.'s TV Guide online, Mr. Donaton returned to Ad Age as executive editor, as part of a team with then-newly appointed Editor David Klein.
"Ad Age has grown appreciably since then," said Mr. Klein, "and that is due in large part to Scott's aggressive news-gathering style. We offer many kinds of information in a variety of formats, but first and foremost, we report the news. And no one is better at that than Scott."
As editor of Advertising Age, the Ad Age Group's flagship publication, Mr. Donaton will continue to work closely with Mr. Klein, who now will be responsible for all Ad Age Group editorial projects.
The Ad Age Group includes leading marketing publications Advertising Age, Advertising Age International, Business Marketing and Creativity, as well as Ad Age's Web site, AdAge.com. Other brand products include the Ad Age Daily Fax, Net Marketing, Netb2b.com, conferences, seminars and custom publishing.