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(April 13, 2001) -- DoubleClick, seen as a bellwether for how the online advertising marketplace is faring, said it had exceeded analyst expectations for the first quarter, with revenue of $114.9 million and a loss of 8 cents per share, but that overall the outlook for its business was gloomy.

Revenue for the quarter was up 4% compared to the previous year. The New York-based company also revised its guidance for 2001, saying it expected revenue of between $425 million and $450 million, down from analysts' earlier estimates of approximately $525 million. The earnings also showed that the media business, once the company's foundation, is not only less important to its bottom line but is also continuing to suffer erosion.

The company's TechSolutions division had revenue of $54.9 million for the quarter, up 38% over the previous year and $8.8 million ahead of revenue for DoubleClick's media business. The Data business reported revenue of $18.2 million, up .4% from first quarter 2000 and ad sales division DoubleClick Networks reported revenue of $46.1 million, which declined 23% from a year earlier and was down 24% from the fourth quarter. -- Catharine P. Taylor

Copyright April 2001, Crain Communications Inc.

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