DoubleClick makes $85 million strategic investment in ValueClick

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Online ad network DoubleClick made an $85 million investment in ValueClick, a performance-based ad network that uses a cost-per-click model charging advertisers only for click-throughs to their Web site, in exchange for a 30% equity stake. Under the terms of the deal, ValueClick will receive $75 million in DoubleClick stock and $10 million in cash. In addition, DoubleClick has received a warrant to buy another 15% of ValueClick within 15 months.

Copyright January 2000, Crain Communications Inc.

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