DoubleClick Network launches new search category

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Online ad network and ad server DoubleClick added the DoubleClick Search category to its Business Network, which will enable aggregated search content from a variety of search engines and Web sites that contribute keyword inventory to a common pool. The search category allows advertisers to reach users on a multitude of different search properties, whether it be by niche sites or smaller search engines.

Copyright March 2000, Crain Communications Inc.

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