DoubleClick opens in Italy

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Internet ad network and consultancy DoubleClick is opening an office in Italy. Headquartered in Milan, DoubleClick Italy will be the first ad network in the country, and will be a joint venture with sales network Gruppo Cairo Pubblicit, and new media company Datanord Multimedia. DoubleClick, which made an initial public offering Feb. 20, has also recently opened offices in Australia, Canada, Japan, Spain, Sweden and the U.K.

Copyright February 1998, Crain Communications Inc.

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