DoubleClick to pretest ad banners

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DoubleClick Network, a network of 25 Web sites, is offering advertisers a 48-hour test period to check user response to new ad banners. Advertisers on DoubleClick sites can use the service, called Test It!, to gauge the efficacy of their banners and whether they are targeted to the right audience. The price for the test ranges from $20 to $38 per thousand impressions. DoubleClick sites include Excite, Travelocity and Sportsline.

Copyright May 1996 Crain Communications Inc.

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