DoubleClick readies 'privacy initiative'

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Ad network DoubleClick today plans to announce what it calls a new "five-point privacy initiative," designed to help consumers understand their options regarding online privacy. The move comes after the Electronic Privacy Information Center filed a complaint with the Federal Trade Commission, accusing the company of deceptive practices. The complaint alleges the company combines information it told consumers was anonymous with personally identifiable data. DoubleClick has denied the allegations.

Copyright February 2000, Crain Communications Inc.

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