DoubleClick sets up international headquarters

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DUBLIN -- Internet advertising specialist DoubleClick Inc. has set up its first international headquarters in Dublin, Eire, following the company's headlong expansion into 15 countries outside the U.S. in the past 14 months.

The Web site ad sales network, marketing and selling for 200 Web sites around the world, has opened the international head office in Eire because of the importance of international business to its strategy and the need to consolidate the back-office functions of its national operations. "Dublin's also a great resource of technically-qualified, multi-lingual Europeans who can provide high level support to customers in their own time zone," says Barry Salzman, president of DoubleClick International.

DoubleClick International has created the first global network that allows an advertiser or its agency to buy space on Web sites across the world from one point of contact and to run different ads in different countries or to different target audiences, claims Mr. Salzman, who was recruited from McKinsey & Co., New York 18 months ago. DoubleClick International is now set up as a wholly-owned subsidiary of New York-based DoubleClick Inc.

In the U.K. - one of the company's three fastest growing international markets, alongside Sweden and Japan, DoubleClick's network of 35 Web sites with which it has exclusive sales relationships may be rationalized. "We've become more stringent and selective," says Andy Mitchell, DoubleClick UK managing director.

This month, the U.K. operation has signed up the Web sites of video games magazines publisher Paragon Publishing, following a deal with publisher EMAP Consumer Online. Mr. Mitchell says other announcements with publishers "of similar weight" are soon to be announced.

Copyright November 1998, Crain Communications Inc.

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