Dow Jones magazine steps up frequency

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MIAMI -- AmericaEconomia, the Coral Gables, Fla. based Spanish and Portuguese-language business and finance magazine, will launch its first bi-weekly edition April 9. The publication, which had been monthly, has a circulation of 128,584, and readership of nearly 500,000, according to ABC December figures. An open, full-run page costs $19,668; a page in the Spanish edition only costs $11,445.

The move to bi-weekly is part of the publication's strategy to become a more relevant business news vehicle in the increasingly competitive Latin American media marketplace, says Robert Paradise, VP-Dow Jones Magazine Group, which owns 50% of the publication.

As part of its revamp, the magazine will add three new sections. Debate & Policy will focus on trade and commerce integration issues affecting the region; Toolbox will discuss technology, advertising and management; and Personal Style will feature articles on travel, health, personal finance and the work environment.

Copyright March 1998, Crain Communications Inc.

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