The business was won in a pitch against Lautrec Saatchi, also Buenos Aires. Saatchi & Saatchi handles the account worldwide. DPZ won the Lexus launch with a campaign titled "Power and Prestige."
Media will incorporate magazines, TV, cinema and heavyweight direct marketing.
Other accounts won by DPZ Argentina this year include Eveready batteries, Dellepiane (alcoholic drinks), Alitalia, Lavazza, and some business from Colgate-Palmolive and Cargill.
Copyright September 1998, Crain Communications Inc.