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Interpublic Group of Cos.' DraftWorldwide, the world's fourth-largest marketing services agency, merged its two Canadian offices -- DraftWorldwide Canada, which handles direct response and integrated marketing, and Fuel Advertising, a retail, promotional and digital shop that Draft acquired last September.

The two agencies have been working collaboratively for several months on recently acquired client Compaq Canada. The Toronto-based combined entity will be named DraftWorldwide and will be led by President Richard Fisher, previously president at Fuel, and General Manager of Integrated Services Norm Lehman, former president of DraftWorldwide Canada. The merger does not pose any client conflicts nor will it lead to any staff reductions.

Copyright March 2001, Crain Communications Inc.

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