The incumbent, Interpublic's Deutsch, New York, which handled creative and media for Brink's, resigned the account June 30. Draft will handle print, direct mail and direct-response TV. Spending was not disclosed.
"To win a business that was handled by Deutsch in a shootout with some big agencies shows that the renewed emphasis on creative is working," said DraftWorldwide Chicago President Lee Hill.
WPP Group-owned Young & Rubicam's Wunderman, New York, was awarded the $10 million direct media buying and planning business last month after doing some project work for Brink's. -- Cara Beardi
Copyright July 2001, Crain Communications Inc.