Dreyers names Goodby to $30 mil account

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Dreyers Grand Ice Cream has moved an anticipated $20 millon to $30 million in advertising for its primary brands to Goodby, Silverstein & Partners, San Francisco. Dreyers previously awarded Goodby an assignment for a new premium brand to be launched later this year. Goldberg Moser O'Neill, San Francisco, is the previous agency.

Copyright July 1999, Crain Communications Inc.

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